Velocity Semiconductor Teams with Mouser Electronics

Partnership extends Velocity’s worldwide distribution network

PLEASANTON, CA – July 20, 2004 - Velocity Semiconductor™ today announced the addition of Mouser Electronics to its distribution network. As one of the fastest growing catalog distributors in the world, Mouser will provide Velocity’s customers same-day, worldwide shipping together with its award-winning customer service. Velocity provides Mouser customers access to 32-bit, high-performance embedded solutions that enable rapid development and deployment of systems requiring network connectivity.

"Mouser Electronics focuses on design engineers," said Brad Taylor, Director of Product Marketing at Mouser. "They want the latest technologies and newest products available combined with great service. The partnership between Mouser Electronics and Velocity Semiconductor allows us to give customers what they want and need. Because design cycles are so short, engineers are looking for shortcuts. This alliance will make it easy and convenient for design engineers to obtain the latest 32-bit microcontrollers, core modules and embedded connectivity solutions offered by Velocity. With the tremendous growth of the embedded systems market, we are positioning ourselves to address the growing needs of the design engineering community."

Velocity’s Typhoon™ family of products are powered by the VS2000 RISC microcontroller which offers the convenience and performance of 32-bit computing at a price traditionally associated with 8/16-bit devices. The code-efficient VS2000 architecture and development tools enable designers to write portable and maintainable 32-bit applications that typically consume less than half the memory of competing 8-bit devices such as the Rabbit 3000®, AVR® and eZ80®. The VS2000 is the first 32-bit CPU designed to run real-time applications using a mixture of C and Java languages.

"Mouser provides Velocity with a worldwide delivery channel that gives customers 24/7 access and ordering for all of Velocity’s products," added Scott A. Avery, VP of Marketing and Business Development at Velocity. "Velocity is Mouser’s first series of 32-bit connectivity solutions, which will give designers a performance upgrade path from current 8/16-bit solutions. Combined with our mixed-language architecture, engineers continue to realize the benefits of ANSI C programming along with the networking advantages of using Java."

About Mouser Electronics

Mouser Electronics is one of the 30 largest suppliers and authorized distributors of electronic components in North America. The company’s product lines include semiconductors, passives, interconnects, electromechanical, power sources, and specialty products. From its new state-of-the art 170,000 square-foot facility, orders are shipped same-day from 7am-8pm CST. Mouser’s website makes it easier for customers with on-line ordering, bill-of-material tools, datasheets, and online catalog browsing.

About Velocity

Founded in 2002, Velocity Semiconductor is a fabless semiconductor company that develops and markets specialized embedded connectivity solutions including microcontrollers, core modules and development tools. Velocity is the industry’s premiere supplier of 32-bit microcontrollers supporting mixed language development utilizing industry-standard legacy C code and Java. Offering unequalled performance and code density, Velocity’s microcontrollers deliver exceptional 32-bit performance at 8-bit system cost. The company is a privately-held corporation with offices in Pleasanton, California and London, England.

© 2004 Velocity Semiconductor Inc. All rights reserved. Typhoon, Velocity, Velocity Semiconductor and the Velocity Semiconductor logo are trademarks of Velocity Semiconductor. Java is a trademark of Sun Microsystems, Inc. Rabbit and Rabbit 3000 are trademarks of Rabbit Semiconductor. eZ80 is a trademark of Zilog Corporation. AVR is a trademark of Atmel Corporation.

For more information:
Michael V. De Caro, Director of Marketing
Tel: (925) 549-0341

Velocity Semiconductor Inc. Velocity Semiconductor Inc.